At the beginning of last week, an e-mail dropped in my inbox that I most certainly did not want to receive. After 4 years, Board Booster have officially called it quits and are cancelling their Pinterest scheduling service. If any of you have read any posts of mine about scheduling services, you’ll know that I swore by Board Booster time and time again, for their innovative and easy scheduling interface and the way that their strategy keeps you gaining followers instead of making Pinterest think that you’re simply duplicating the same pin over and over again.
If you’re reading this post, I’m assuming that you were also a big fan of Board Booster, and some of the unique features that made them stand out from the crowd in terms of scheduling programmes available for Pinterest. I’ve been searching the internet for the past few days, and all other scheduling programmes seem to pale in comparison – none offer the same featurs that Board Booster did, but out of all the programmes I came across, the one that I’m going to be building my new strategy around is Tailwind.
Why and How Can I Make Tailwind Work?
I have a complex relationship with Tailwind. When I first started on Pinterest, Tailwind was the only scheduling tool that I used and I found it incredibly hard to get any sort of traction from it. It turned out that the reason for that was because the way Tailwind was posting my content made Pinterest think that instead of sharing the love on a source pin, I was duplicating the same pin over and over again, making more and more ‘source’ pins and essentially spamming boards with multiple pins that had 0 repins on any of them since they were all brand new. If you’re into Pinterest SEO you’ll know that’s a big no-no, and a good reason why Pinterest wasn’t sharing the love with me by promoting my profile to other users.
Tailwind have commented on the issue, and stand by the practice of creating pins as “fresh content” rather than direct repins, so if you’re going to be switching to Tailwind I’d advise that you revise your Pinterest strategy to factor out reliance on gaining traction through repinning content produced from other creators. Readjusting the lens onto your own content instead.
If you didn’t know, I actually have a Tailwind account (because I accidentally paid upfront for an entire year when I was testing it) and that account is solely for content from MIMG. When a new post goes live on the blog, I schedule the content from that with Tailwind to push out across my relevant group boards (which are organised with their ‘board lists’ feature), so that I can analyse and measure the traction and growth from each pin. I do rely on traction through my repins too though, which is why it’s a shame that Tailwind can’t be a one-stop-shop for my Pinterest strategy as I can’t afford to have Pinterest’s algorithm shun me because TW duplicates pins day in, day out.
The Positives of Tailwind
Stepping away from the discussion of repin nightmares with Tailwind, I do actually really like their UI. I think the whole interface of the site is really easy to use, and the analytics available are not only in-depth, but really useful when planning future content and seeing what content is performing (and reperforming!) well on what boards and with what accounts. You are provided with information on how each of your boards are performing, and how each pin within each board ranks in terms of engagement and exposure to your followers.
I also love that they have a section of their website dedicated to statistics on referral traffic between Pinterest and your website, so you can see how individual blog posts that have been pinned onto Pinterest either by you or other people are performing, this helps inform what topics to cover on your blog and what people are relating to the best, which is invaluable when you’re constantly creating content for an audience.
All in all, I think the next few weeks will be very interesting in terms of teething from one platform to the next. In an ideal world, I would’ve continued to straddle between Board Booster and Tailwind, sharing all my repin content with BB and MIMG content with Tailwind, but the shift will kick me into gear in terms of realigning my strategy and making sure that I’m staying current with the social network.
This is one of the many cruxes of handling social networks, as they’re constantly changing between alogorithms so you always have to be willing to adapt and alter, even if that’s something you really don’t want to do!
As always, thank-you so much for reading. I’d love to know your thoughts on the closure of Board Booster, if you want to leave them below!
Did you use Board Booster to schedule your Pinterest content?
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