If you guys have read the blog recently, you might know how much I love my editorial calendar. I swear by it, which keeps me on track not just with the content that I want to create, but the goals I’ve set and the direction that I want my blog to go in. An editorial calendar can be tailored to whatever system you find best, meaning that it will only include things that are helpful to your own process, and therefore it can be refined to keep you engaged and motivated to complete the tasks that you’re setting weekly. It benefits your wider blog strategy, and will make sure you’re reaching your goals (whatever they may be!)
Today I wanted to go over some reasons why I swear by my editorial calendar, and why I think that it’s one of the best investments of time that you can make for your blog or business, to pre-plan not only your content but the direction and intention you’re heading towards in the long run.
But, enough with me waxing lyrical about them…
So.. What’s Acutally So Great About An Editorial Calendar?
It Holds You Accountable
Having ideas, posts and even goals written down for the future will keep you on track. And having a one-stop-shop (per se) that you can refer to at any time will help keep you focused as well. One of the best things about an editorial calendar is their ease of use: that you can simply glance at this one document and be entirely caught up on what you could, should and need to be doing to work towards your goals.
It’s A Great, Localised Place to Plan Out Your Blog
Having one place to go to for planning makes it so much easier when you’re generating ideas and plans for future content. You won’t be flicking through hundreds of notebooks, or searching for pesky word documents – you can go directly to your calendar and see what’s coming up over the next month or season.
It also means that if you feel like the past few weeks to a month of content didn’t work as well as you hoped, you can glance at what you produced and see the common factor that might have let you down.
In a similar sense, if your blog covers a lot of topics, (like how Mile in My Glasses posts lifestyle, travel and blogging advice) you can check how often each topic crops up monthly and balance them out so that you’re regularly contributing to the main niches your blog is known for.
It Keeps My Brain From Getting Overwhelmed
This is a more personal point, but I can find it quite easy to get overwhelmed when I’m trying to think of content ideas for the future. When I consider the next few days, to weeks, to months – season and overall, the year – I get pretty freaked out. That’s why having a calendar that I can visually fill each of those periods of time with calms me down.
I can see that the next week, fortnight, month and quarter are full of content that I’ve already thought of, so all I have to do is go through and flesh each idea out into a blog post instead of trying to come up with things on the fly.
I Can Strategise My Year and the Growth of My Content
A lot can change in a year. From seasons, to holidays to personal growth in-between – and being able to change and evolve is an important part of being in the online world. Having a calendar that I can tailor, so that I can see what public holidays are coming up – what topics I should be talking about leading up to certain dates, and most importantly, where I’m growing and evolving from the content I’ve been publishing before, is super important.
When it comes to strategies, you can never be too prepared – so being able to incorporate these extra categories for content planning is a huge asset because I can ensure that my content is constantly relevant, in tune with what’s happening in the real world, and interesting to anybody who may land on my blog.
An Editorial Calendar Can Suit Other Needs, Like Instagram Stories
When I started to get intentional with my Stories, and began using them as a marketing need to boost my blog traffic, things changed in a big way for me. I was no longer throwing quick stories up on the fly (although I definitely still do for my daily life snippets), but instead creating graphics and templates that represented my blog and the content I was producing – I found that more people than ever would stop, swipe (or click through to my bio to read) and actually engage with my content on a whole.
And that was all from duplicating my blog’s editorial calendar to create one centered solely on my Instagram Stories content. That way I focused on what form of daily nugget I could share with my Instagram family that would get them engaged without it becoming repetitive in the long run.
And there you have it! These are my favourite things about using an editorial calendar, and why I’m so obsessed with my own. Since using a calendar, I can’t imagine planning and strategising content without one – which is why I recommend that you all give it a try, too!
I’d love to know whether you already use an editorial calendar, and if not – will you give them a try? Let me know below! As always, thank-you so much for reading. I hope you have a great day!
Do you use an editorial calendar of your own?
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