You might have seen on Instagram, or in this blog post, that Mile in My Glasses had a blog redesign for 2019. Taking Mile in My Glasses in a new direction was something that I had been planning for a while. Today I want to share with you why I’ve chosen to, and how I’m executing the revamp of MIMG.
Since launching Mile in My Glasses in 2016, I had always tagged it as a “North West based lifestyle and travel blog”. This tag was an accurate description of it, but it was also quite vague. When you’re creating something in the online community, it’s important to find your niche. This is so that you can corner a market and show your unique skills. Finding a unique approach for Mile in My Glasses was something that I struggled with, since the blog in my mind is so broad. And has so many facets that I want to talk about on it.
Over time though, my content started to inform my mind that there were holes in my plan. And so, places that I could take the blog in a different direction. For example, the majority of bloggers online are based in sprawling cities. Their feeds are full of gorgeous captures on city streets: with industrial backgrounds or looming skyscrapers. And they’re gorgeous. I love following those bloggers, but I’m definitely not city-based. I’m far from it.
My corner of the world is surrounded by rural fields and sea-front cliffs. And although I had always loved my surroundings so much, I had shyed away from sharing my village life. I was so used to seeing city bloggers online, and wanted to emulate those instead. The more I shot photos to try and fit in with the city lifestyle, the less I felt like I was portraying myself. And the less connected I felt to the blog I was posting to bi-weekly online. Which brings me to the chunk of what I wanted to say…
Why Undergo a Redesign?
Ultimately, I wanted to revamp Mile in My Glasses because I felt like I had given in to the ‘hype’. The delusion that people want only to see a certain type of content. So I should emulate the content that I’m seeing online rather than create my own. Though, since taking my blog and content in another direction – I’ve already had a greater response than any I received previously.
Since I’ve decided to brand myself as a “British coastal village living” blog. Embracing the quirks that small-town British living has, more people have been interested and engaged with my content. Rather than focusing on the wider scope of lifestyle, I’ve given myself space to indulge in the intricacies that living in a little village has. And I’m enjoying creating content more than ever.
What Will be Different Now Mile in My Glasses Has Revamped?
Primarily, not a lot. You might have noticed that the “lifestyle” category has become “living“, and the “life lately” category (for more personal posts) has shifted to “life in the village“. These are two things that I thought represented me more accurately, and I’m loving the change from what is ‘normal’ on a blog. My blog content is going to remain pretty close to how it’s always been. Though you may notice that I’m formatting my posts in an entirely different way.
If you caught this post, you’ll know that I had been unhappy with how I had been laying out my posts. And wanted a more curated / editorial feel to the content I was producing. With that came a shift in my formatting and truth be told, I’ve never enjoyed writing blog posts more. I changed up how I create travel guides, and seasonal bucket lists. And I’m working on making all the content across Mile in My Glasses consistent with those.
Originally – I wasn’t going to post an update or re-cap on the redesign process for Mile in My Glasses. I thought I’d just gloss over it and instead focus on my content. But with the more personal approach to the blog, and bringing it a lot closer to home, I want to focus on those little victories in life that make me excited to get up and create each morning.
I’d love to know what you think of the new and improved Mile in My Glasses, and if you have any particular posts you want me to cover during the year of 2019?
What do you want to accomplish in 2019?
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