Pinterest is an absolute powerhouse. No matter what sort of growth my blog has, I reckon it will always be my best source of referral traffic. That’s because it’s the clock that literally keeps on ticking and ticking. When I first started Mile in My Glasses, I would see everybody talking about the importance of Pinterest and Pinterest SEO. How useful they are and how much difference they can make to your blog traffic. Even though it was an uphill battle to get here (I’m talking days and nights of feeling like I’m going in circles) I feel like I’ve (kind of) figured out how the big old machine works.
The number of posts that I’ve read on this topic, and the amount that I’ve tried to incorporate but made absolutely no difference, is astounding. I updated my Pinterest avatar, I changed my bio to sound more hip and fun – but still, nothing. That was until I really dug my heels in and actually spoke to people. (I even read some webinar books, too) about what they think works and how to go from an account with 0 followers to building a system that requires barely any maintenance but is still growing daily.
At this point, my profile is gaining anywhere between 15-30 followers per day. I only put an hour, if that, of work into scheduling and maintaining my page every week or two. But the amount of difference it makes on my blog traffic is huge. Afterall, that’s what Pinterest has in its heart: bloggers. Well, and their content.
Get Your Schedule Right
If there’s any one thing you take away from this post, please let it be this: I don’t think Tailwind helps (read below for an update on this!). I stand by schedulers wholeheartedly, but Tailwind? I use them right now (because I paid for a year up front) in conjunction with another scheduler (which I’ll talk about in a minute) and of the two, when I used Tailwind exclusively, my traffic and growth suffered tremendously.
I’ve seen other people scream about the wonders of Tailwind from the rooftops, so for the longest time I had trouble with wrapping my head around why it wasn’t working for me, but I’ve finally figured it out: every time Tailwind posts a pin, it counts it as BRAND NEW.
What does this mean? Well, in case you aren’t aware, Pinterest is constantly analysing the ‘health of pins’, and what this means effectively, is that they look at how many repins each piece of content has, and if it has a bunch then it will (obviously) think it’s quite a popular pin and show it to more people. However, if that pin has less (or even no repins) then Pinterest won’t show it to others because it will deem that content as something that nobody wants to see. Does that make sense?
So when you’re scheduling content around Pinterest’s site, choosing pins and pasting them into your boards – every pin you schedule will be treated as brand new content and lose all repin data once pinned by Tailwind. Which can really, really hurt you and your page (especially if you’ve got a little follow number at the beginning, as Pinterest simply won’t be pushing your content since there’s already the original source that you tried to schedule but Tailwind duplicated instead!)
This is the exact opposite of how my other scheduler, Board Booster, works. BB instead keeps the repin history intact, so when you’re repinning content that already has a bunch of engagement on it: Pinterest will look at your board, see all the content in it has a bunch of fantastic repin rates on all of them, and promote you to others – making it 100x easier to not only grow followers across the site but have other people find your profile and your blog.
Update: please note that since this post has been published, I have written another post all about Tailwind. Following Board Booster’s closure, I invested a lot of time into figuring out Tailwind. Subsequently, my Pinterest views skyrocketed from 200k to 1.7m in a single month. You can read all about that right here. Also, Board Booster closed their doors due to Pinterest refusing to verify with them.
Shop the Post
Following on from that point, when you’re repinning content – pay attention to the amount of repins each piece has. For the exact reason I mentioned above, Pinterest will judge your profile on how many repins the content you’re sharing has, so if each piece is high – with loads of great engagement on – then Pinterest will think both you and your account are more favourable and share you with other people.
For about 7-8 months I was sharing low repin-rate content, getting nowhere and not understanding what was happening. But when I changed my attitude and became selective with what I was sharing – my traffic, numbers and profile absolutely exploded.
My last tip for today has to be about the importance of your profile and boards. Say, I’m Pinterest. And I’m analysing everyone’s profiles and each and every board on my site. How am I going to know what each board is about? Is it through the content that’s pinned to it? Or through a quirky profile and avatar? I’d have trouble reading both. Especially when boards can be super complex and revolve around more than one topic. This is where keywords come in handy.
Now, I’m not talking about getting getting super imaginative and keyword stuffing (though I am guilty of doing this once or twice!). In fact, I have a sneaky trick which will help you find the exact keywords you want to incorporate both onto your profile and the boards that you’re pinning to daily.
Whatever the niche of your board is, enter it in the ‘search’ bar at the top of your Pinterest page. For example, if it’s travel, then enter it across and look what pops up. Here, you’ll see all the ‘travel’ content that people are searching for.
These are the keywords relating to travel that Pinterest deems most popular, and therefore are constantly in demand. So, if you incorporate those keywords into each niche board and profile that you’re showing, Pinterest will not only be able to understand what your boards are about, but they’ll place you in those search categories and increase your reach ten-fold.
It might sound strange, but when I gave this a try I was honestly surprised by the amount of difference it made to all of my engagement figures over a week or two.
At this moment in time, my account is at 2,300 followers. That may not sound like much, but the amount of time I sat at 0, and then how slowly it took me to crawl my way to 100 while figuring out these tips is much, much longer than the time it’s taken me to grow since putting these into action.
And, another great thing about Pinterest? Even with a low follow count, if you have good Pinterest SEO – your content will still be shown to as many people as Pinterest can push it to, meaning that your click-through rate will sky-rocket and so will your site visitors.
I’ve done more posts on blogging, and growing your blog using Pinterest which you can read here. If you’re looking for more resources on Pinterest SEO, I’ve listed some you can check out here and here.
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Please note: this post was originally published 11th January 2018.