When I started Mile in My Glasses I was so excited to get out there and start creating. To start publishing blog posts like wild and watch the readers flood in. So, what did I do? I started writing. I would write, publish, then write some more, and publish again. To quite literal tumbleweeds rolling through my site.
That’s because blogging is more than just publishing blog posts. In fact, advertising them after you’ve published sometimes requires more work than publishing in the first place.
I had one of those views where all I could focus on was publishing content, but I didn’t stop to think about how to promote it and then it just would just hang there between being published and not being read and the whole process was a bit awkward. Have you ever been in the same place?
Pretty quickly I wanted to turn that process around. I started reading about how to get traction, readers – and even about appeasing the dreaded SEO – and slowly, things shifted for me and Mile in My Glasses. Today, I clock almost as many hours here on the blog as I do in my career, and I wouldn’t have it any other way.
Two of those lessons, that turned my entire persepective of blogging on its head, I want to share with you today. Hopefully, these will help you out, or give you some ideas if you’re thinking about starting a blog or how you could go about working towards your goals. Because both of these things have helped me and my blog immensely.
How I Grew My Blog: Devote Some Time to Pinterest
Pinterest is such an important social platform for bloggers. Like, the most important that I think I’ve come across so far. There are so many amazing things that I could tell you about Pinterest that I’d end up keeping you here all day – so I’ll simplify it into a few key steps.
Firstly, Pinterest as a social network is essentially a search engine. This means that the users interacting with the site are actively seeking out content to read and engage with, unlike your other networks like Twitter and Instagram where they are based around the mindless scrolling of a ‘feed’. This means that you don’t have to ‘fight for the click’ as hard as you would on other sites since Pinterest optimises their content to make sure that anything you create is going to the eyes of those interested in that subject matter.
Secondly, one thing that I absolutely love about Pinterest is that unlike Instagram, Twitter or Facebook, the amount of ‘likes’, ‘follows’ or ‘comments’ you have don’t necessarily dictate who is going to happen upon your images. It doesn’t matter how many followers you have on your account, you can join group boards that have user spans of thousands and still get clickthrough rates that are incredibly high with 0-100 followers on your account.
Actually getting eyes on your content comes down majorly to your Pinterest SEO, which is something I’ll be happy to do a post on if you guys would like!
P.S. You can follow my Pinterest account here if you’re interested! Also, I have a board called The Bloggers Guide to Success that I pin awesome content from other bloggers to, that helped me figure out all sorts of ins and outs of blogging, so I’d definitely recommend you check that out too!
Interact with the Community
My second lesson when it comes to blogging has to be to interact with your community. One of my favourite things about blogging is the community – whether that’s the readers of my blog or other bloggers – it’s so important that you’re reaching out to others daily and letting them know that you love their content, or adding thoughtful anecdotes onto their posts, too!
Speaking to other bloggers is so much fun, and it’s somewhere that you should never feel is a competition – this hobby/career isn’t a one-man race, it’s a joint effort and we aren’t competing against one another, we’re lifting each other up. There’s nothing more than I can say about that – just make sure you’re getting in touch with others in a meaningful way.
I use Bloglovin’ to keep up to date with all the bloggers that I follow, as it presents their newest posts in a beautiful and cohesive feed that I can scroll through and make sure I’m up to date with all the blogs that I love!
These two lessons changed my blog in ways that I couldn’t even imagine. They took me from being someone who published content and sat there stewing till the next post – to someone who now is constantly engaging with others about my posts, their posts and exciting upcoming content, too.
Blogging is such a fantastic opportunity, and if you’re interested in doing it then I can’t recommend it enough! I’d love to hear what your thoughts are on my two lessons, so be sure to let me know below!
Want to Read More?
I post about blogging tips and tricks quite regularly, which you can check out here. If you’re looking for more posts about growing your blog, read my six secrets you need to know before launching, five lessons about blogging that I learned the hard way and three simple Pinterest SEO habits that exploded my blog traffic posts.
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Please note, this post was first published 10 August 2017.